I build digital products that move metrics, not just pixels.
I’m a Product Design Leader with 15+ years of experience steering high-stakes platform modernization across fintech, banking, and global retail.
I have zero interest in polished innovation theater or beautiful layouts that break in development. I care about building scalable digital ecosystems, engineering high-velocity design architectures, and driving real customer adoption.
$73M+
Net New Deposit Volume Enabled
+44%
Digital Acquisition Lift
80%
Product Revenue Capture
4.5+
App Store Rating Sustained from 2.x
What I do best
Designing for extreme data density, multi-user permissions, and intricate transactional logic. I operate in the unsexy, high-stakes infrastructure layers where real platform value sits.
Balance complex regulatory compliance with conversion psychology to turn painful onboarding drop-offs into seamless customer acquisition channels.
Building tokenized, multi-themed design architectures that treat design infrastructure as a product.
Specialize in creating role clarity, establishing career growth paths, and cultivating a high-accountability "player-coach" environment where designers transition from thinking in static screens to driving systemic, end-to-end user outcomes.
Equal parts product strategist, operational engine, and team hype girl.
Featured Case Studies
Engineering a Multi-Theme Design System that Lifted Mobile App Ratings from a Broken 2.x to 4.5+
Design Operations & Systems Strategy
How I built a tokenized UI component architecture across Figma and Supernova and integrated it directly into Agile engineering pipelines to kill technical debt and unlock product velocity.
Building Best Buy's Enterprise Sales and Consultation Tool from the Ground Up.
0-to-1 Product Strategy & Enterprise Architecture
How I led the strategic inception, cross-functional engineering alignment, and end-to-end experience architecture for a brand-new enterprise platform. I established the foundational product framework while extracting complex technical requirements across a matrixed retail organization.
Digitizing Complex Financial Origination for a +44% Lift in Digital Account Openings.
Growth, Funnel & Conversion Design
Streamlining high-value deposit and registered accounts (TFSA, RRSP, FHSA) by balancing strict regulatory compliance with progressive disclosure user patterns.
The Proof is in the Outcomes
Top Ranked Credit Union Digital Experience
Surviscor
#1 Mobile Banking App in Canada
iSKY Research
Patent Filed
Methods for Managing User Experience Design (“UX grammar”)
EDI Champion
Advocating for accessibility and inclusive experiences