I love building digital products that move metrics, not just pixels.

I’m a Product Design Leader with 15+ years of experience steering high-stakes platform modernization across fintech, banking, and global retail.

I have little interest in polished innovation theater or beautiful layouts that break in development. I care about building scalable digital ecosystems, engineering design architectures, and designing products real people will use.

$73M+

Net New Deposit Volume Enabled

+44%

Digital Acquisition Lift

80%

Product Revenue Capture

4.5+

App Store Rating Sustained from 2.x

Work

Coast Capital Savings

Enterprise Design System & Multi-Brand Tokenization

💥 2.6 → 4.5+ Star App Rating 🎯 #1 Mobile Credit Union Experience ⚡3-Tier Tokenized Framework & 0 Downtime

Scaled app quality and design operations across a company-wide rebrand, turning messy, custom design debt into a unified, cross-platform design system.

Led a seamless move to Figma and Supernova with zero downtime.

Built a flexible 3-tier color and styling structure to easily support dark mode, new brands, and future company acquisitions.

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Self-Serve Digital Growth & Deposit Capture

Coast Capital Savings

💸 $73M+ Net New Deposits 💥+44% YoY Digital Account Openings 🚀40% GIC Renewal Conversion 📈16% Q1 Product Tier Upgrades

Shifted high-value banking services out of physical branches and into automated, self-serve digital tools.

Redesigned key member touchpoints—including Open Banking account linking, self-service tax-account transfers (RRSP/TFSA/FHSA), and automated GIC maturity alerts—to eliminate manual advisor workload and capture effortless deposit growth.

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Retail Product Revenue Capture Engine

Best Buy

💥 80% Product Revenue 🎯 100K+ Enterprise Users ⚡80% Slashed Task Times

Translated multi-faceted operational requirements across disparate business units into a unified, enterprise-grade order management platform.

Evolved a lean 3-screen MVP into production-ready experience infrastructure that powers the primary revenue-capturing engine for retail merchant teams.

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Commercial Banking Upgrade

💸 1000s of Accounts Supported 🎯5% Component Inflation Rate ⚡0% Downtime & Zero Regression

Upgraded commercial and business banking features by introducing multi-user permissions, bulk payment tools, and data-dense dashboards—all built on a single, shared codebase.

Redesigned complex data structures and legacy workflows to speed up business operations without breaking design system rules or disrupting consumer banking experiences.

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Coast Capital Savings

Inclusive Systems & Leadership Advocacy

Enterprise Governance: Co-authored Coast Capital’s inaugural corporate Accessibility Plan and enterprise-wide staff training.

Regulatory Alignment: Applied the 7 principles of the Federal Code of Conduct for Delivery of Banking Services to Seniors across core digital banking flows.

Executive Presence: Keynote panelist ("Mind the Gap and Breaking Ceilings") for an audience of 300+ enterprise leaders.

Team & Talent Scaling: Helped scale design capability from 5 to 200+ designers through structured career pathways and hands-on mentorship.

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