Director of Product Design | Product Operations & Systems Governance

I build digital products that move metrics, not just pixels.

I’m a Product Design Leader with 15+ years of experience steering high-stakes platform modernization across fintech, banking, and global retail. I have zero interest in polished innovation theater or beautiful layouts that break in development. I care about building scalable digital ecosystems, engineering high-velocity design architectures, and driving real customer adoption.

If you’re looking for beige, safe, templated thinking, I’m the wrong person. If you want a sharp, high-energy operator who bridges the gap between complex backend engineering, design craft, and aggressive business outcomes—let’s talk.

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$73M+

Net New Deposit Volume Enabled

+44%

Digital Acquisition Lift

80%

Product Revenue Capture

4.5+

App Store Rating Sustained from 2.x

The Manifesto

I’ve spent my career solving messy, high-stakes problems inside large organizations—the kind where customer expectations, complex backend legacy architecture, and aggressive product roadmaps collide all at once.

My work sits at the intersection of product strategy, design operations (DesignOps), and systems thinking. I’ve led platform modernization initiatives across banking, fintech, and retail, partnering deeply with product management, engineering, data, and executive teams to turn fragmented legacy infrastructure into high-velocity digital ecosystems.

I look at design through the lens of frontend code. Because I can anticipate how design decisions impact code architecture under the hood, I proactively identify technical constraints, layout shifts, and QA bottlenecks during early discovery. This means my teams don't just ship beautiful work—they ship technically feasible, production-ready frameworks that save engineering departments hundreds of hours of downstream refactoring.

Over the years, I’ve built and scaled international design organizations from the ground up, coached and mentored hundreds of practitioners across distributed product squads, and established high-trust cultures rooted in psychological safety.

I don't just manage teams—I build the operational frameworks that empower them to do their best work, integrating design directly into Agile definitions of done and championing rigorous accessibility standards to protect and scale product quality.

Equal parts product strategist, operational engine, and team hype girl.

What I do

Technical Feasibility & Complex Workflows

Designing for extreme data density, multi-user permissions, and intricate transactional logic. I operate in the unsexy, high-stakes infrastructure layers where real platform value sits. Because I understand frontend engineering underpinnings, I build structural safety into the design asset layer to de-risk delivery before a single line of code is written.

Growth & Funnel Optimization

Designing frictionless entry points that capture immediate revenue. I balance complex regulatory compliance with conversion psychology to turn painful onboarding drop-offs into seamless customer acquisition channels.

DesignOps & Systems Scale

Building tokenized, multi-themed design architectures that treat design infrastructure as a product. I embed design workflows deeply into Agile engineering pipelines to kill design debt, managing complete toolchain modernizations to establish a true Single Source of Truth across multiple frameworks and distinct brands.

Design Org Scaling & Culture

Building, mentoring, and leading high-performing product design and research teams. I specialize in creating role clarity, establishing career growth paths, and cultivating a high-accountability "player-coach" environment where designers transition from thinking in static screens to driving systemic, end-to-end user outcomes.