I build digital products that move metrics, not just pixels.

I’m a Product Design Leader with 15+ years of experience steering high-stakes platform modernization across fintech, banking, and global retail.

I have zero interest in polished innovation theater or beautiful layouts that break in development. I care about building scalable digital ecosystems, engineering high-velocity design architectures, and driving real customer adoption.

$73M+

Net New Deposit Volume Enabled

+44%

Digital Acquisition Lift

80%

Product Revenue Capture

4.5+

App Store Rating Sustained from 2.x

What I do Best

Designing for extreme data density, multi-user permissions, and intricate transactional logic. I operate in the unsexy, high-stakes infrastructure layers where real platform value sits.

Balance complex regulatory compliance with conversion psychology to turn painful onboarding drop-offs into seamless customer acquisition channels.

Building tokenized, multi-themed design architectures that treat design infrastructure as a product.

Specialize in creating role clarity, establishing career growth paths, and cultivating a high-accountability "player-coach" environment where designers transition from thinking in static screens to driving systemic, end-to-end user outcomes.

Equal parts product strategist, operational engine, and team hype girl.

Featured Work

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Coast Capital • Enterprise Design System & Multi-Brand Token Engine

Design Systems & Token Infrastructure | Design Ops & Quality Elevation

💥 2.6 → 4.5+ Star App Rating 🎯 #1 Mobile Credit Union Experience ⚡3-Tier Tokenized Framework & 0 Downtime

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Coast Capital • Self-Serve Digital Growth & Deposit Capture Engine

Digital Growth & Servicing Modernization | Open Banking & Platform Modernization

💸 $73M+ Net New Deposits 💥+44% YoY Digital Account Openings 🚀40% GIC Renewal Conversion 📈16% Q1 Product Tier Upgrades

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Best Buy • Retail Product Revenue Capture Engine

0-to-1 Enterprise Architecture | Platform Infrastructure

💥 80% Product Revenue 🎯 100K+ Enterprise Users ⚡80% Slashed Task Times

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Inclusive Systems & Leadership Advocacy

Enterprise Governance: Co-authored Coast Capital’s inaugural corporate Accessibility Plan and enterprise-wide staff training.

Regulatory Alignment: Applied the 7 principles of the Federal Code of Conduct for Delivery of Banking Services to Seniors across core digital banking flows.

Executive Presence: Keynote panelist ("Mind the Gap and Breaking Ceilings") for an audience of 300+ enterprise leaders.

Team & Talent Scaling: Helped scale design capability from 5 to 200+ designers through structured career pathways and hands-on mentorship.

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