I build digital products that move metrics, not just pixels.

I’m a Product Design Leader with 15+ years of experience steering high-stakes platform modernization across fintech, banking, and global retail.

I have zero interest in polished innovation theater or beautiful layouts that break in development. I care about building scalable digital ecosystems, engineering high-velocity design architectures, and driving real customer adoption.

$73M+

Net New Deposit Volume Enabled

+44%

Digital Acquisition Lift

80%

Product Revenue Capture

4.5+

App Store Rating Sustained from 2.x

What I do best

Designing for extreme data density, multi-user permissions, and intricate transactional logic. I operate in the unsexy, high-stakes infrastructure layers where real platform value sits.

Balance complex regulatory compliance with conversion psychology to turn painful onboarding drop-offs into seamless customer acquisition channels.

Building tokenized, multi-themed design architectures that treat design infrastructure as a product.

Specialize in creating role clarity, establishing career growth paths, and cultivating a high-accountability "player-coach" environment where designers transition from thinking in static screens to driving systemic, end-to-end user outcomes.

Equal parts product strategist, operational engine, and team hype girl.

Featured Work

All Case Studies →

Building the 0-to-1 Foundation for an 80% Product Revenue Capture Engine

0-to-1 Enterprise Architecture | Platform Infrastructure | Best Buy

Primary Metrics

80% Product Revenue Capture Engine Deployed

100K+ Enterprise Users Supported Across Global Operations

80% Slashed Task Cycle Times & Eliminated Redundant Internal Loops

Executive Summary: Translated multi-faceted operational requirements across disparate business units into a unified, enterprise-grade order management platform. Evolved a lean 3-screen MVP into production-ready experience infrastructure that powers the primary revenue-capturing engine for retail merchant teams.

Read Case Study →

Architecting a Self-Serve Digital Growth & Deposit Capture Engine

Digital Growth & Servicing Modernization | Open Banking & Platform Modernization | Coast Capital

Primary Metrics

$73M+ Net New Deposits Enabled via Native Flinks Open Banking Rails

+44% YoY Digital Account Openings with an 80% Digital Channel Share

40% GIC Renewal Conversion & 16% Q1 Product Tier Upgrades

Executive Summary:‍ ‍Shifted high-value financial servicing out of branches and into automated, self-serve digital workflows. Re-engineered core member touchpoints—integrating open banking account linking, tax-sheltered account transfers (RRSP/TFSA/FHSA), and proactive maturity notifications—to eliminate advisor overhead and drive friction-free liquidity capture.

Read Case Study →