Strategic Experience Design Leader with a proven track record of building, scaling and managing multi disciplinary teams and delivering best in class experiences.Thrive in ambiguity, navigating executive expectations, cultivating and operating with high trust, bridging product, technology, business and design.
Passionate about design as a differentiator to drive business towards stronger growth, higher efficiencies and inclusive, mindful customer & employee experiences. Experience in building digital products and services, leading transformative experiences at brands like Nike and Best Buy.
Deep expertise in crafting methodology and process; scaled for a team of 200+ at Wipro. Find people leadership & coaching to be an exceptionally rewarding part of my work life. Currently responsible for the banking experience of 300K+ members at Coast Capital Savings across app and web.
Favorite Case Studies
Skills
LEADERSHIP @ COAST CAPITAL
Coast Capital | Leadership | B2C | Product Strategy
EMPOWERING THE EMPLOYEE
Best Buy | Leadership | B2E | Customer centricity
Retailer experience Overhaul
Nike | B2B Commerce | Leadership | Redesign
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Directed and inspired design teams, fostering innovation and excellence to deliver impactful, user-centric solutions that drive business success.
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Analyze complex systems, identifying interconnections and patterns to develop strategic solutions, optimize processes, and enhance organizational efficiency and effectiveness.
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Worked on projects to align with section 508 compliance and now with the ACA in Canada. Understand and translate accessibility regulation into actionable guidelines and code
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Develop and implement cohesive design systems to ensure consistency, streamline workflows, and enhance user experience across digital platforms.
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Provides expert guidance and solutions during pre-sales phases, analyzing client needs, crafting proposals, and driving successful business outcomes.
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Effectively coordinated and guided diverse teams, leveraging interdisciplinary skills to achieve project goals, enhance collaboration, and drive successful outcomes.
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Led and motivated teams, managed resources, delegated tasks, and ensured timely project completion with a focus on team development and performance.
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Crafted and delivered compelling presentations, influencing stakeholders and driving decisions through clear, impactful communication and persuasive storytelling.
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Developed and maintained user-friendly web interfaces using HTML, CSS, and JavaScript, ensuring responsiveness, accessibility, and optimal performance
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Expertly identify, engage, and communicate with stakeholders, ensuring alignment, managing expectations, and fostering strong, collaborative relationships for project success.
““Anindita did a gr8 job in pulling things back, gaining confidence from client and delivering solution which was appreciated by client. She worked in a true consultative manner with the client.”