LEADERSHIP @ COAST CAPITAL SAVINGS
Transformed personal digital banking experience used by over 300K+ active digital users to become a leader in the Canadian financial landscape
Senior Manager, UX | 2020 - till date
EMPOWERING THE EMPLOYEE
Experience definition of a self service sales tool developed from the ground up over the course of 5 years. Deployed across 1400 locations in 50 states for 100K+ Best Buy employees
Senior UX Manager | 2012 - 2017
RETAILER EXPERIENCE OVERHAUL
Re-design of B2B commerce application used to manage seasonal bulk orders with revenue of 4B USD used by 20k+ retailers across 50 countries and in 27 languages
UX Lead /Senior Designer | 2008 - 2012
EFFICIENCY OPTIMIZATION
Re-design of a work order tool used 5K+ Geek squad agents optimizing service time and accuracy in delivery and installation of purchases
Senior UX Manager | 2016 - 2018
REIMAGINED DRIVER EXPERIENCE
Service re-design of the process of getting a drivers license in the state of Minnesota
Masters Student | 2016 - 2017
PROVING ROI AT GLAXOSMITHKLINE
Led user research at GlaxoSmithkline over a period of 2 years of 42+ self service applications used by over 90k employees
Consultant | 2007-2009
““We are all in love with Anindita here in ECC!! She is so smart and catches on so fast and then produces great documents for us to use. Thank you so much for sharing her with us!!””